Help in choosing


What paper for what purpose?

1) Format, grammage, what to choose?
2) Why choose an ecological paper? Certified?
3) How to evaluate the whiteness of my paper?
Paper is one of the first office consumables. To make it easier for you to choose the paper you are going to buy, we have developed a buying guide that will guide you in the specificities of these products of your daily life to choose the right paper according to the use that you can make of it.

What kind of paper, for what use?


To choose your paper, you must first know the use that you will have and therefore distinguish the multifunction papers so-called specialized papers (laser or inkjet).

Multifunction papers:

These are "multi-talent" papers. They allow you to have one type of paper for your laser or inkjet printers and copiers. They are generally used for simple applications (faxes, copies, drafts) or more sophisticated everyday work.

Laser papers:

These papers have been specially developed for laser printers. They adapt to this type of printing by resisting the heat of their printing system. They offer maximum accuracy for colors that can go up to photo quality. These papers are ideal for fast text output or color graphics.

Inkjet papers:

On these types of paper, the ink is absorbed quickly and evenly by the microporous surfaces so that the texts and images are printed as clearly as possible. These papers are also ideal for fast text output, color graphics, images ...

Copy papers:

These papers are suitable for all black and white copies, B / W laser printers, and normal paper fax machines.

The color papers:

These papers exist in bright colors or pastels and can boost your communications while maintaining excellent print quality.

The type of paper

There are features unique to each paper that differentiate them.

Premium papers:

High quality paper with extreme whiteness as the main feature. They are suitable for official documents.

Standard papers:

They are ideal for everyday use by allowing both to make a large number of printing thanks to their attractive price while keeping a sufficient quality.

Economic papers:

They are intended for current printing but not recommended for documents that require a certain aestheticism. They offer a very good passage in printer.

The ecological papers:

A paper is said to be environmentally friendly as soon as it has an environmental benefit. Contrary to popular belief, some ecological papers have an optimal whiteness and opacity.


The whiteness

The whiteness of a paper is measured through the index called CIE. The higher the index, the more the paper is white and the more it values the document. This is a very important value that has a direct impact on the intensity of contrasts for both black and white and color prints.
We can then classify papers into different categories:

Extra white papers CIE 169 and +:

they are very qualitative papers for your prints. They are recommended for important documents, two-sided printing ...

CIE high gloss papers 160 to 168:

They make it possible to obtain a very good contrast of color and to have a clearer rendering of printing.

CIE standard glossy papers 140 to 159:

They are used for internal printing, photocopies, faxes, drafts ...


It determines the transparency level of the paper. Good opacity is necessary for two-sided printing. It is often linked to the CIE whiteness index but especially to the grammage. The higher the grammage, the more opaque the paper will be.


Papers may have slightly different materials to the touch:

Lissés/satinés :

property of a paper that depends on the irregularities of the surface. The smoother the paper is, the better the print quality will be.

Papiers velins :

Papers without grain, silky, smooth.

Papiers vergés :

Papers that, in transparency, reveal fine horizontal lines in the thickness of the paper. They are ideal for luxury correspondence.
The most common papers are smoothed / satined, they correspond to the needs of everyday life.

The format

There are different formats for paper that depend on the use you want to give them. These sizes are designed so that the proportions of the sheet are preserved when folded or cut in half along its length. Each of the formats is designated by a name consisting of a letter (A, B and C) and a number. This number indicates the number of times the basic format has been divided into two: a half division of a sheet A0 gives two sheets A1, whose division gives two sheets A2 ...
Format (mm) A5 A4 A3 A2 A1
Width 148 210 297 420 594
Length 210 297 420 594 841
The most used formats are:
  • The A4 format: for documents of all kinds, letters, copies ...
  • A3 format: For display, large tables, schedules ...

The grammage

This is the density per gram per square meter, so it determines the thickness of the paper. The higher the grammage, the better the rendering and the resistance to multiple manipulations. In France, the grammage of 80g / m² is the most widespread. Beyond 160g / m², it becomes lightweight cardboard.

  • 50g and 60g / m²: special mailings. Ecological weight, saves energy (transport) and uses 25% less raw materials.
  • 70g and 75g / m²: special large prints. Ecological weight, less raw materials used.
  • 80 g / m²: for your prints and daily copies.
  • 90 g / m²: ideal for your double-sided printing thanks to better opacity.
  • 100 and 110 g / m²: for your presentation documents (best quality)
  • 120g and 250g / m²: for blankets and prints from large to flat colors.

Focus on ecological papers

A paper is said to be environmentally friendly if it is a source of less environmental impact, throughout its life cycle (obtaining raw materials, manufacturing, distribution, use), compared to other standard papers of similar use. Ecological paper comes in many different forms.

It can be ecological by its composition to more or less high percentage

  • made from virgin fibers
  • made from recycled fibers
  • from a blend of virgin fibers and recycled fibers

It can come from sustainably managed forests.

A forest is considered to be sustainably managed if:

  • Its exploitation allows the maintenance of its biological diversity
  • The regeneration capacity is preserved
  • The forest currently satisfies and for the future, its ecological functions
  • The forest retains its economic and social functions (local employment in particular)

Sustainable forest management therefore requires farmers and / or producers to submit, upon request, a charter, a code of conduct or a certificate issued by a sustainable forest management system (PEFS, FSC ...).

How to recognize the paper coming from sustainably managed forests?

2 logos will allow you to recognize them: the FSC label that keeps track of wood from the forest 'at the point of sale and the PEFC label which promotes sustainable forest management through a common framework to be respected by its members.

It may be from recycling.

This means that the paper is made from recycled fibers with at least 50% cellulosic fiber recovery (from paper waste paper).

How to recognize recycled paper?

2 main labels will allow you to recognize them: The Blue Angel logo which guarantees a 100% recycled paper and a clean production and the APUR logo which guarantees the rate of recovery fibers.

It can be manufactured ecologically

These are traditional papers whose manufacture has evolved over the years and technological progress. Production processes are therefore more respectful of the environment, especially through water discharges that have decreased by 80% in 20 years.

For several years, the recycling of the water and discharge standards were applied to ensure this pollution. Elemental Chlorine Free (CFE) and totally chlorine free (TCF) processes are now very widely developed in the European paper industry.

TCF - Totally Chlorine Free:
Made from 100% bleached cellulose without chlorine. These papers are more environmentally friendly than bleached ECF papers. The bleaching process uses only hydrogen peroxide or oxygen.
ECF - Elementary Chlorine Free:
The cellulose of an Ecf paper is bleached without the use of elemental chlorine. However, chlorine derivatives such as chlorine dioxide are admitted with the Ecf label.

Standards and labels associated with recycled paper

Using recycled paper saves water and energy, limits the volume of waste and encourages the paper industry to adopt cleaner production methods.

FSC certification:

is based on 10 principles and criteria of good forest management. These are management rules to follow in order for forests to meet the social, economic, ecological, cultural and spiritual needs of present and future generations. They include both management constraints and social and environmental requirements. In terms of management, the FSC rules are the most stringent and the highest social and environmental FSC requirements. You can discover these different principles here:

PEFC certification:

attests that the wood that is the source of paper comes from sustainably managed forests. The priorities are to produce wood while sustaining the forest resource, preserving biodiversity, ensuring respect for those who own the forests, live and work in them, and maintain a balance between production, the environment and the reception of forest users. the forest. For more details, you can go here:

The blue angel label:

is the oldest environmental label. It certifies that the papers are produced from 100% recycled fibers. The label is anchored in European legislation and managed by the German Ministry of the Environment. They ban in production a series of harmful and dangerous substances called VOCs that must be below a certain threshold.

The European Eco-label:

indicates that this product meets all the environmental criteria of the specifications published in the Official Journal of the European Communities. Their criteria guarantee the ability to use products and services, and reduce their environmental impacts throughout their life cycle.

NF environment:

It is a French eco-label. Its purpose is to certify the conformity of products or services with the requirements defined in specifications that relate to the quality of use and the environmental quality of the products. It is intended to certify that the products or services to which it is affixed have a lesser negative impact on the environment and a satisfactory quality of use compared to other similar products or services on the market.

Origin France guarantee:

This is the only label that certifies the French origin of a product. It is transversal to all sectors and indisputable. It ensures consumers traceability of the product by giving a clear and objective indication of origin.

With Ecofolio , Maxiburo encourages paper recycling. By sorting your waste, you participate in the preservation of the environment. The ecofolio tax contributes to the collection, the valuation and the elimination of the printed paper purchases.